The South African BMW Motorrad community now has an exciting destination in the Western Cape, thanks to the opening of a new showroom in the heart of Cape Town's City Bowl. Occupying a prime location on Buitengracht, next to Heritage Square, the prestigious 2,600 square metres flagship store is the first in the world to showcase BMW Motorrad's new MAKE LIFE A RIDE brand philosophy.Known locally – and now worldwide – as Donford Motorrad, the new retail experience opened for business on 26 November with a huge welcome party attended by around 350 guests, including riders, press journalists and photographers, friends, investors and even management colleagues from Germany who had flown across to South Africa especially to share in this important occasion.Several years in the planning, the new store offers brand enthusiasts and riders of all marques a unique insight into the BMW lifestyle, where a motorcycle is the best possible passport to adventure, with old and new friends encouraged to share the journey. Offering a comprehensive display of the latest models, clothing and accessories, the lifestyle store also includes its own in-house coffee shop, offering a dedicated meeting point for the biking community and a welcoming environment for visitors to discover more about the brand."We're delighted to bring the world of BMW Motorrad to this vibrant part of South Africa and to have the support of our colleagues from BMW Motorrad South Africa and Germany in creating and opening this flagship store," said owner Leon Potgieter. "These are exciting times for BMW Motorrad and people want to be associated with the brand. Our vision has been to provide a destination for riders and fans that has soul and authenticity in equal measures, and represents what it means to 'MAKE LIFE A RIDE'. Now that Donford Motorrad Cape Town is finally open for business, we hope to welcome many more riders to one of the best motorcycling destinations imaginable."This was a view shared by Alexander Baraka, General Manager BMW Motorrad South Africa, who added: "It's a great honour to be here and part of the celebrations for this first MAKE LIFE A RIDE flagship store in the world. These are exciting and important times ahead for South Africa and BMW Motorrad, and it's great to see the new brand direction in action."
December 2014 | © BMW Motorrad
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