It is not only important to be there, but it is essential that your potential customers find you.
The creation of a website is a fairly simple operation, being present in the first pages of search engines on specific correspondence keys is what we all want, or rather, what we hope for.
There is still the "belief" that it is enough to insert many keywords or key tags within an html page and you're done. Maybe in the early 2000s it was so, today the "expression logarithms" used by the various search engines are changed and integrated weekly by thousands of programmers. Crawlers (also known as spiders or robots), software programs that analyze the contents of a website in a methodical and automated way by a search engine, give a score based on "quality" which includes thousands of parameters: from the average and frequency of updates made to the amount of news published; from the correspondence of the topics covered to the analysis of the captions on the published images. All this contributes to the organic positioning on the various search engines. The more the site has a high reputation in quantity / quality / correspondence of the topics covered, the more you have the possibility of being in the first positions on specific searches of potential customers interested in your products or services.
We have always paid the utmost attention to SEO optimization (Search Engine Optimization) for both static and dynamic sections of a website. The coding is carried out taking into account: the title, description, meta tag, parameters on the keywords with logical correspondence, including the captions of the published images that can influence the ranking of organic positioning on the various search engines. In addition, we do not wait for a crawler to analyze our pages periodically, but we send the complete mapping of update dates, titles, descriptions, images, news, captions, ... directly and in real time to the search engines, through a series of sitemap files in XML format, generated and sent automatically by the system each time a modification or insertion is made. The average update time of the sitemaps sent to Google is in the order of 1/2 minutes from the generation, the indexing takes place on average within the following 24 hours.